Rheom Materials is honored to be featured in the September 2025 issue of GenuTrace’s Genuine Buzz newsletter. Being featured in the Innovation Buzz section highlights Rheom’s dedication to developing biobased materials that easily integrate with today’s systems while inspiring tomorrow’s designers.

GenuTrace Newsletter

"Innovation Buzz: Rheom Materials

'Our goal is to simplify your transition to biobased materials. That's why we leverage melt extrusion technology to create drop-in solutions that integrate seamlessly into your supply chain. Made from bacterial fermentation, minerals, and other plant-based matter, our materials achieve their desired properties while reducing carbon impact. Our flagship material, Shorai™, is a soft, elegant textile produced roll-to-roll for use in fashion, upholstery, automotive, and more. Our newest innovation, Benree™, is a biopolymer resin compatible with injection molding applications anywhere from kids toys, furniture, and more.

Change your impact, not your life, with Rheom Materials.'

'At Rheom Materials, our core value of responsibility means taking a holistic approach to material development. The work GenuTrace is doing to enable supply chain transparency is an essential step toward building trust and accountability for next-gen biomaterials like ours,' said Zimri T. Hinshaw, CEO of Rheom Materials."

We are grateful to GenuTrace, a global leader in supply chain traceability, for recognizing Rheom’s role in advancing responsible material innovation. Their work to strengthen transparency and accountability in the industry aligns with our vision for a more sustainable future.

The full September issue of Genuine Buzz can be accessed here.